Order International Marketing Assignment

Order International Marketing Assignment

Authentic Instructor Training (AIT) is wanting to expand its footprint in Canada, the US and EU/UK markets. (Choose US and provide strong reasons for that). Having trained approximately 60 studios and 1500 instructors, we feel the time is right to push expansion. There are five products.

Indoor cycling instructor training provided on-line via zoom as an open enrolment program and/or for a boutique studio for certification.

Indoor cycling instructor “amp-ups”, providing training in-person or via zoom to existing studio teams who are wanting to improve, upgrade or update their cycling program

Branded studio and active wear clothing

Studio start-up consulting and advisory

As a result of this drive to grow and expand, we seek a marketing plan and strategy to guide us. Key objectives would be: (Please answer all of them based on research about the company as this is an internship and a real project)

· Who are the competitors in the US market?

Order International Marketing Assignment

· Provide 4 Ps : Product, Price, Place, Promotion for the project

· What markets are the best first movers for our offering?

· How do we reach studio owners who are wanting to add indoor cycling to their current location?

· How do we reach prospective new studio owners who are interested in opening a new studio?

· What is the best means of attracting individuals to sign up for open enrolment programs and what is their persona and demographic?

· Which social media platforms are best to advertising and have the greatest reach into the fitness community and what would be an appropriate budget?

· What other means and methods are out there for marketing and advertising?

· Should we come at the market with a “package” rather than selling and marketing individual offerings?

We would also like to provide latitude to the students and would encourage them to consider additional marketing questions, strategies and ideas that could complement our own thoughts. We are not experts, so any and all help would be appreciated! Thank you.